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Tuck Consulting Group332% Growth in Race Attendance Post-Covid Using ClickUp
Real Impact
%
Racer growth from 2021 to 2023
Return to Pre-Pandemic Numbers
Earlier launch of marketing efforts increased racer sign-up
Better and more frequent communication increased referrals from participants
Better organization in 2022 increased participant reengagement and referrals
Ongoing project oversight allowed for increased volunteer engagement and better racer experience
Volunteer hours saved using ClickUp
Automations & Templates Saved Days
Created templates to manage the nine month management of the race activities
ClickUp provided 360 degree visibility of task assignments for all team members
Leveraged the tool to run monthly planning meetings
Provided project management oversight for the entire race from planning to post-race closeout
%
2-year revenue growth
Increased Racers, Donors, and Sponsors
With additional volunteer hours saved, more time could be spent fundraising and getting sponsorships
The templatization of the playbook allowed the organization to get started months earlier to get new participants, donors, and sponsors
ClickUp tasks served as reminders for outreach, thanking donors, and executing revenue generating activities
It’s so great to finally be organized for the Brain Freezer 5K. Things are running like clockwork, and we have so much more time to focus on getting racers, donors, and sponsors!
Brain Freezer 5K x PHPG Overview
The Brain Freezer 5K is an annual race that the organization People Helping People Global (PHPG) hosts in downtown Burlington. Racers compete to run a 5K and eat a pint of ice cream in the fastest time. The event has taken place since 2012 and has been featured in Runner’s World and the New York Times. PHPG is a microlending nonprofit that helps people living on less than $2US per day. PHPG has been a pro bono client of Tuck since the program launched in 2020.
Industry
Nonprofit
Financial Services
Employees
7 volunteer leaders
30+ volunteers
Use Cases
ClickUp
Implementation Project Management
Timeline
9 months
(recurring annually)
The Challenge
Like many races, the organization had to shut down the race for the first couple of years of the pandemic, but the race represented the largest single source of funds for PHPG each year. That’s where Tuck was able to step in to help roll out ClickUp and project manage the entire effort to bring the race back. Tuck created a template that can be reused every year with the key activities, and it manages all of the volunteers to hold the event for each nine month cycle.
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