Diathrive Health Overview

Diathrive Health is a healthtech startup providing clients with “an immersive, personalized approach to holistic diabetes management with realistic plans, high quality low cost supplies, and an approach that proactively works to counteract the barriers that get in the way of your success.” They hired Tuck to expand from direct-to-consumer to business-to-business services. This included the build-out of a new mobile app (iOS + Android), web app, and Salesforce customization. Their services also include the supply of glucose monitors, testing supplies, and health coaching.

Timeline

1 year with ongoing support

The Challenge

Diathrive Health became a large player in the direct-to-consumer market for diabetes testing and management. They wanted to test how their affordable testing supplies could translate into significant savings for self-insured businesses and other groups interested in improving employee health and reducing diabetes management spend. Since they were testing a new concept, Diathrive did not want to invest in hiring full-time project managers, product managers, quality assurance testers, marketing experts, and IT managers, so they reached out to Tuck to fill all of those roles. Tuck was able to bring expertise in within days of the request with industry experience and the flexibility of supplying only what was needed for Diathrive when they needed it.